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Adrianne Marsh, CEO of Altum Insight, came to rural Nebraska expecting to hear about the economy. What her team found instead stopped them cold: deep, values-rooted fear of artificial intelligence — not about jobs or data centers, but about trust, truth, and a way of life under threat. Adrianne joins Eric to break down the qualitative research behind that finding, what it means for Democratic strategy in 2026, and why the generational breakdown of AI skepticism defied every assumption — including her own.

They also get into the nuts and bolts of how Altum Insight does its research, why traditional polling instruments miss the most important voter sentiments, and where campaigns should and shouldn't be leaning on AI heading into the midterms.

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