Campaign Trend Podcast
The Campaign Trend Podcast brings you into conversation with professionals who drive the business of Politics.
Hosted by Eric Wilson, Executive Director of the Center for Campaign Innovation.
Visit CampaignTrend.com/podcast for more.
Campaign Trend Podcast
Navigating Complex Media Buys – Lara Aulestia (1060 Advisors)
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Eric Wilson
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Season 3
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Episode 8
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Lara Aulestia is founder and CEO of 1060 Advisors, a paid media strategy, planning and buying company serving the public affairs and political industry. She has an extensive background in political media buying with past roles at iHeartMedia, Resonate, Xandr, and Warner Media.
In this episode we dig into the need to layer media buys across platforms to achieve our desired reach and frequency objectives.
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